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  2. Email marketing is a rewarding engagement tactic as it helps you convert visitors into leads and paying customers. It offers an ROI of $36 for every dollar spent. Plus, it also helps you build relationships with your existing customers. In fact, 41% of marketers admit that email is their most effective marketing channel. Additionally, I can analyze the success of my email marketing so I can share the data that matters most to my business with my team. The best part? HubSpot’s Email Marketing service is available for free. Before saving your work, check the second page – it’s the one your subscribers will see after filling out the email form. Typically, that’s where you want to thank them for joining your list and, if promised, provide an incentive (more on that in a moment). Email marketing has an impressive ROI of $36 for every $1 spent. Furthermore, email marketing revenue is expected to reach $12.88 billion in 2024, according to Statista.
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    However, growing your email list isn’t easy. You’ll need email signup forms that empower you to capture the emails of those who visit your webpage. In addition to making your email signup form visible, give customers a reason to subscribe. In many cases, you can get customers to sign up for email by offering an exclusive discount code or promotion in return for signing up. Then, to keep your subscribers in the long-term, make sure you’re providing value through your email marketing campaigns, whether in the form of high-quality content or exclusive offers. If you’re a Rapid Rewards® Member, follow these steps to subscribe: Give your copy room to breathe by spacing out the copy, images, and form fields on your sign up form. This makes it easier for your subscribers to read and sign up, and helps your sign up form feel more professional, which can increase trust with your subscribers.

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